Prospecting in sales – what is it and how to effectively conduct prospecting activities?

Prospecting is a key element of the sales process. In an era of growing competition and changing consumer expectations, effective prospecting activities are becoming essential for achieving sales success. What is prospecting? Why is prospecting important in the B2B context? What prospecting activities are worth considering? We suggest. What is prospecting? Prospecting is the process […]

Cold Calling? what is it and how does it work effectively in B2B sales?

Cold calling is one of the oldest methods of acquiring customers. In this article we will answer the question – cold calling, what is it? You will learn examples of marketing activities using it, as well as techniques for making effective cold calls. As a result, you will start using it better in your business. […]

What is CRM? Definition, Importance, and Applications of CRM Systems – Sales Agency

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What is CRM? This question often arises in the context of customer relationship management in companies. Today, we will explain what CRM is, its key functions, and the benefits it brings when implemented in modern business. CRM Definition – What is it? CRM (Customer Relationship Management) is a customer relationship management strategy that is an […]

What are the key differences between sales and business development?

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What is business development? Although the meaning of business development (“business development” or “biz dev,” as it is sometimes abbreviated) can vary from company to company, it is generally defined as the creation of long-term value in an organization. Increasing the value of a company can take place in many areas, such as sales and […]

Key roles in sales and business development

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Sales representative Sales representatives sell their company’s products and services by informing and educating potential customers in person, online or over the phone. This sometimes involves conducting customized demos, training sessions or sales presentations, and often includes support for existing customers. B2B sales specialists can work as internal (remote) sales representatives or external(in-person) sales representatives […]

How to hire sales and business development representatives

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What to look for in sales representatives Since sales representatives have direct contact with potential buyers, they must have a strong desire to solve customers’ problems and an equally strong belief in the value of the solution they are selling. You can identify promising sales representatives to sell your product or service by paying attention […]